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Marketing committee subgroups
- Research: Assemble/review research gathered from work group members and identify gaps. Provide recommendations for additional
regional polling and research required to implement targeted education and marketing campaigns.
- Campaigns: Examine campaign information gathered from work group members. Evaluate the need for an overarching regional marketing campaign, identify
appropriate campaign types (Awareness, educational, branding, etc.), establish metrics to evaluate success, and explore ideal levels of involvement by regional
entities (including some clear identification of their roles and responsibilities).
- Tools: Review requests and input from workgroup members regarding tools they are lacking. Make recommendations for the types of tools needed
(collateral, web sites, advertising, etc.) and the best method for developing those tools and making them available.
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