Briefing Paper Summary
The potential to secure energy efficiency through market transformation in the Northwest is large and likely very cheap. If all currently identified market transformation efforts were pursued aggressively and were successful, the potential is approximately 1,300 average megawatts at a cost of about 0.3 cents per kilowatt-hour to the utility. The Bonneville Power Administration has identified market transformation as a key piece of its conservation reinvention strategy, and the investor-owned utilities of the region also appear interested in pursuing market transformation ventures. This paper describes market transformation activities that could be pursued further by Bonneville and other regional stakeholders. Because Bonneville's conservation reinvention efforts will rely significantly on market transformation, this paper also makes an initial estimate of the size of resources that Bonneville might need to pursue market transformation vigorously.
